Using a property manager has both pros and cons. There are no hard and fast rules regarding whether you should hire one or not. You have to evaluate the answer based on your own situation. The following are some considerations to take into account before you jump to a conclusion.Time CommitmentA lot of real estate investors have a full time job so they do not have enough time or energy to manage properties. Especially if the house is situated remotely, many investors might feel they cannot manage on their own or do not want to travel. If fact, you can manage on your own.Cost BenefitIf you have several properties or an apartment complex in one area, using a property manager to manage all the property may be economic. The manager will be able to combine expenses and costs. For example, they can purchase maintenance materials in bulk for all the rental units. If you don’t have several rental units in one area, but together with your friends’ or families’ rental units you do. Then you can afford to hire a professional dedicated property manager.The Nature of the Rental Market Where your Property is LocatedIf your rental property is located in an area where renters mostly check out the rentals through the local property management companies, then you have no other choice but to hire the company. This may happen in small towns where there is only a handful of management companies.Tenant’s CharacteristicsSome tenants are not easy to deal with. You may find some tenants that are constantly paying late, asking for a lot of unnecessary repairs, complaining about everything, or having difficulty keeping up the premises. A property manager may handle the situation better than you as you might be emotionally attached to your property and less likely to handle many issues impartially. What’s more, the tenant might try to take advantage of you. They may take it more seriously if they are dealing with a professional property management company instead of an individual.Does your Property Need Frequent Repairs or Maintenance?If your property needs frequent repairs due to its age or other reasons, having a property manager may help you if repairs are a burden. Usually the property management company either has its own in-house repair service or contracts with outside vendors. In any case, you should ask about it before hiring them and understand how much they charge.What Kind of Service do you need from a Property Manager?Do you need a full service property management, which includes placing tenants and ongoing management service? If the condition of your property is good or new and not much repair is anticipated, you may save your money on the ongoing management service part. If you already have a tenant but you are moving out of that area you can use a local property manager to collect the rent and do the maintenance work.Lack of Interest in ManagingSome rental property owners just do not want to get involved in managing the property at all. They rather have someone look after their rental properties so they can enjoy their life doing other things. That is absolutely ok. Enjoying life is also very important.The purpose of hiring a property manager is to free up your time and make your rental investment successful. Nevertheless, hiring a poor one is worse than hiring no one. You can end up spending more time and money to rescue your property.If you hire one, keep in mind it does not mean you have to be a completely hand-offs owner. You should keep in regular communication with your property manager so he understands you do not treat your real estate business lightly. How to hire a good property manager belongs to another blog we will write about.
MODULE 1CHAPTER 4 HOW TO PLAN YOUR MARKETING FUNNEL1.0 INTRODUCTION2.0 OBJECTIVES3.0 MAIN CONTENT3.1 What is Marketing Funnel?3.2 Awareness3.3 Consideration3.4 Conversion3.5 Loyalty3.6 Advocacy4.0 CONCLUSION5.0 SUMMARY6.0 ASSIGNMENT1.0 INTRODUCTIONThe next thing that naturally follows Market Research is the process of setting up your Marketing Funnel. This chapter will focus on how to do just that.2.0 OBJECTIVES- To highlight what a strategic marketing funnel is- To demonstrate how to tactically set it up- To encourage each student to set her own in her chosen market niche.3.0 MAIN CONTENTBefore we go in to discuss how to plan your Marketing Funnel, there is a need to define it.3.1 What is a marketing funnel?It is an overall plan to channel new prospects into your business with the aim of developing a relationship, a sale, repeat sales and finally turning them to become not only your clients, but also your raving Fans for life.It has also been defined by other authorities as a simple marketing system that you set up to collect email addresses of your prospects in such a way that you can market to them automatically.There are two types namely: a lead-driven and a sales-driven marketing funnel.After securing a purchase from your prospect, the former puts the customer in your list, your control for further marketing while the later puts them in the affiliate merchants’ control, gone forever out of your hands.For beginners I recommend lead-driven marketing funnel as it is very useful for affiliate marketing, but sales-driven marketing funnel is good if you have your own product as a merchant in ClickBank etc. where other affiliate are selling for you. At the end you get the money and the list for further marketing.When you are setting up your lead-driven marketing funnel, you need 2 things namely: a free offer and an autoresponder. I will deliberate on them in other parts of this eCourse.However, strategically, a marketing Funnel is usually depicted as an inverted pyramid (or funnel), with 5 connected parts:
The top broad inverted base =>
The middle small part =>
The smaller underneath vertex =>
The smallest tip that opens into the funnel channel =>
The inverted Pyramid (or Funnel) portions described above can then be labelled in that order as listed:
3.2 AwarenessThe top broad zenith (in the inverted pyramid) represents all the ways you attempt to create awareness for your brand, product or website; to attract and lead the people to your website. This include over 5-10 free and paid ways that you will regularly use to attract prospects to your website and finally to your products.Top and easiest among them are the Social Media – Facebook, YouTube, Twitter, Google+, Squidoo Lens, Classified Ads, Press Releases, HubPages, Answer Sites, Forum, etc.There are simple ways of placing ads on those sites – those kind of ads you often see on sites like Facebook and Yahoo Answers, etc.The major aim is to create public/market awareness of your brand, products and services.3.3 ConsiderationThe middle portion called consideration. It is where you offer to them valuable goods and services as baits and pecks to get them involved in doing business with you.The goal here is to make a calculated attempt to convince them to join your list.Thus, whatever you are offering must be very relevant to your market niche, but quite different from what you are putting up for sale.If you are selling Affiliate products, the vendor will more often than not provide you with products that will serve as Free Offers which you can use here as baits to get people into your lists. If they don’t, you can create them by yourself using free but relevant downloads or free products from other sources.3.4 ConversionThe bottom portion represents the period that you have successfully convince them to join your list. This is called conversion.Two things may happen immediately they have join your list. They will either buy your product or fail to do so.As a savvy marketer, you must know that the game is not yet over till (and even after) they have bought from you.The next thing is to get them on your educational series by sending to them lessons on the relevant niche. More often than not, they will later end up buying from you (if they did not, initially).Thus, for most prospects, they need some kind of education on what they are about to get involved.Email series of at least 7 lessons can help the prospect pass over this stage to become a customer.3.5 LoyaltyLoyalty is when your customer shows up repeatedly to buy your related products in connection with the initial purchase.3.6 AdvocacyIf you did the above groundwork well, your customers by now will be recommending your products and services to other customers – his friends, relations, acquaintances, etc. It is a sign of Loyalty and what every Marketer that knows his Onions should be aiming at.This is the ultimate level of Internet Marketing!Planning your marketing funnel:Tactically, here is a simple and straightforward way to plan your marketing funnel.From top to bottom Marketing Funnel typically contains:
One Time Offers (OTOs) often at a very minimal initial prices
Membership Site Offer or
Another OTO, all at reduced initial prices
These positions may vary slightly depending on your goal for setting up the marketing funnel
4.0 CONCLUSIONIt is only when you set up a marketing funnel for your niche market that you have really start business – online business. Otherwise, Internet Marketing is just your hobby and not yet a Business for you.5.0 SUMMARYThe conduct of this aspect of business is also influenced by the approach of the marketer, some prefers a Soft Approach while others use the Hard Approach to Marketing.I will return to this topic with more details when I will be discussing on setting up the Autoresponder Messages.What do you think you should do next after this?Did I heard you say: Domain Name Registration and Hosting?You are absolutely right, and that is what I will be talking about in the next chapter.6.0 ASSIGNMENTCan you plan and set up your own funnel in your chosen market niche before you go unto the next eCourse?
Sure, sure, sure-virtually everyone calls their home-based-business ‘PERFECT’–right? So with zillions of opportunities offered everyday–which one is telling the truth and which one is the right one for you? Listed below are 13 of the most comprehensive tips and tools that will significantly benefit you in your search to find the ‘perfect’ home-based business–wherein you can make the most educated decision of your life and future.1) The ‘perfect’ home-based business should have been in business a minimum of 5 years and should have little or no debt.2) The ‘perfect’ home-based business would sell to the world rather than a single neighborhood or even a single city or state.(3) The ‘perfect’ home-based business would offer a product that people either need or desire–almost regardless of price.(4) The ‘perfect’ home-based business would sell a product which cannot be easily substituted or copied. This means that the product is an original or at least it is something that can’t be copyrighted or patented.(5) The ‘perfect’ home-based business has minimal labor requirements (the fewer personnel–the better). Today’s example of this is the much-talked about “virtual corporation.” The virtual corporation may consist of an office with three executives, where literally all manufacturing and services are farmed out to other companies. In the ‘perfect’ home-based business-you’re the boss.(6) The ‘perfect’ home-based business enjoys low overhead. It does not need an expensive location–it does not need large amounts of electricity, advertising, legal advice, high-priced employees, large inventory, etc. In the ‘perfect’ business there is no overhead as everything is done from your home.(7) The ‘perfect’ home-based business does not require big cash outlays or major investments in equipment. In other words, it does not tie up your capital. One of the major reasons for new-business failure is under-capitalization.(8) The ‘perfect’ home-based business enjoys cash billings. In other words–it does not tie up your capital with lengthy or complex credit terms. In this ‘perfect’ home-based business, the company does your billing for you by accepting credit cards or debiting checking accounts.(9) The ‘perfect’ home-based business is relatively free of all kinds of government and industry regulations and structures. If you now own your own business, you most definitely know what I mean with this one.(10) The ‘perfect’ home-based business is portable or easily moveable. This means that you can take your business (and yourself) anywhere you want-virtually anywhere in the world.(11) Here’s a crucial one that’s often overlooked. The ‘perfect’ home-based business satisfies your intellectual and often emotional needs. There is nothing like being fascinated and incredibility satisfied with what you’re doing. When that happens–you’re not working–you’re having fun.(12) The ‘perfect’ home-based business leaves you with free time. In other words, it doesn’t require your labor and attention 12, 16 or 18 hours a day. In this business you can work as few or as many hours as you choose. You decide when you want to work and how many hours you want to invest in your future.(13) Super-important: The ‘perfect’ home-based business is one in which your income is not limited by your personal output. (Lawyers and doctors have this problem). In the ‘perfect’ home-based business you can sell 10,000 customers as easily as you sell to one. (Publishing is an example). And, with the ‘perfect’ home-based business, there is no ceiling on how much you can earn.What makes this ‘perfect’ home-based business so unique is this: It’s like a 3-legged stool wherein you need all three legs to keep you from falling over.1) There’s never any inventory to maintain as the company houses the product-ships your customer’s order right to their door-and bills the customer for you.2) The business provides you with a tried-and-true product that everyone wants and needs-and, what is most important of all is that it’s renewable-meaning that your customers will virtually order this product for themselves and their families for the rest of their lives.3) And the last leg of the stool is YOU. You are the only variable in this ‘perfect’ home-based business. Unlike a conventional business wherein it doesn’t matter how hard you work-you are still paid the same rate of pay. In this–your ‘perfect’ business–YOU are paid according to your own efforts.That’s it. Using the list will help you cut through a lot of nonsense and hypocrisy and wishes and dreams regarding what you are looking for in life and in your work. How many people do you know that work at the ‘perfect’ home-based business? As for YOU–it’s definitely helpful knowing what you’re looking for and dealing with. As a friend once put it, “I can’t lay an egg and I can’t cook, but I know what a great omelet looks like and tastes like.”We found this PERFECT business 17 years ago and have never looked back. Well–not unless it was another entrepreneur trying to recruit us into their home-based business. In all these years–no one has yet to come close to this 40+ year-old–pro-environmental–debt-free–7 BILLION dollar business that offers an incredible ‘benefit package’ that rivals most of the Fortune 500 Companies.If you have read this article this far–you undoubtedly have been looking at other home-based businesses. If you are really serious about starting the PERFECT home-based business then do your homework first. Research is everything. Also–and prime to this business–your start up fee is only $50. As you are evaluating our 13 prerequisites to a guaranteed successful business–do consider that this small fee will align you with this 7 billion dollar–distributor friendly business that doesn’t sell–but shares information. That’s right! You aren’t selling–but only sharing information to the potential customer who can then make their own educated decision.RECAP• You don’t need to spend a lot of money.
• You don’t have fixed overhead and labor costs.
• You don’t face any financial risk.
• Build a small profitable business using name-brand products and a tried and proven system.
• Build a customer base and develop a distributor network by sharing the system with others.
• Receive a percentage of the sales volume of the other businesses.
• Receive effective support for you, your customers and your team.It’s really that simple!Having said that–we hope that we have offered you more than enough information to make an educated decision in starting what we have come to know as the most Perfect Home-Based Business in the World.DO YOUR OWN HOMEWORK! Just because we shared some hard-to-believe information-don’t take our word for it–do your own research. For countless other valuable information–please contact the website below.